CATEGORY
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High Performance (10)
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At or Above Average (7)
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At or below Average (4)
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Low performance (1)
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| Presentation |
The trailer flows very smoothly and captivates the attention of the audience. It compels the viewer to read the book.
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The trailer flows smoothly and holds the attention of the audience. The viewer is left interested in the book.
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The trailer flows reasonably but there are some transitions that need improvement in order for the viewer to be persuaded to read the book.
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The scenes from the trailer are choppy and the transitions seem abrupt. The viewer may be left confused and not inclined to read the book
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| Storyline or plot |
Key scenes or themes from the book have been creatively presented. These make the content of the book clear to the viewer
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There is one key scene or theme from the book represented in the trailer. This makes the viewer generally aware of the content of the book.
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An attempt has been made to depict some aspect of the book, however from the content of the book has not been made clear to the viewer.
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There is no scene in the trailer that suggests that the student has read the book. The viewer also has no idea of what the book is about.
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Images
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Images create a distinct atmosphere or tone that matches the different parts of the story.
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The images create an atmosphere or tone that match some parts of the story
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An attempt was made to use images that create an atmosphere or tone but it needed more work. The choice of images is logical.
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Little or no attempt has been taken to use images to create an appropriate atmosphere or tone.
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Voice
(Soundtrack)
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The voice track is clean and fully understandable. The pace fits the storyline. The viewer is always engaged.
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The voice track is occasionally too fast/slow for the storyline. The pacing is relatively engaging for the viewer.
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Tries to use pacing and rhythm but it is often noticeable that it does not fit the storyline. The viewer is not engaged consistently.
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No attempt to match the pace f the storytelling to the storyline. The viewer was not engaged.
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Audio
(Soundtrack)
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The music stirs an emotional response that matches the storyline.
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The music stirs and emotional response that somewhat matches the storyline.
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The music is adequate and does not distract but not much was added to the story either.
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The music is distracting, inappropriate or was not used.
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Video Editing
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Editing demonstrates a full working knowledge of the software. Many effects were incorporated and used effectively.
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Editing demonstrates a good working knowledge of the software. Some effects were incorporated and used effectively.
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Editing demonstrates a fair knowledge of the software. Limited special effects were incorporated into the video.
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Editing shows a lack of understanding of the software. No special effects were used in the making of the video.
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Reflection
(Awareness of Audience)
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Strong awareness of the audience in the design. Can clearly explain why they chose the vocabulary, audio, and graphics to fit the target audience.
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An awareness of the audience in the design. Can explain why they chose the vocabulary, audio, and graphics to fit the target audience.
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Some awareness of audience in the design. Some difficulty in explaining the choice of vocabulary, audio, and graphics for the target audience.
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Limited awareness of the needs and interests of the target audience.
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Presentation
(Interest level)
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A very exciting presentation. It grabbed the attention of the viewer with suspense, humour or intrigue from the beginning.
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A good presentation that used suspense, humour or intrigue well and caught the attention of the viewer from the beginning.
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A passable presentation. Some suspense, humour or intrigue but no real “hook” present at the start.
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Flat presentation. Little or no suspense, humour or intrigue to capture the attention of the viewer.
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Presentation
(Duration/length)
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The presentation was the right length to keep/get the viewer involved.
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The presentation was the right length to keep/get the viewer involved.
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The length of the presentation was too long/short to keep/get attention of the viewer
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The length of the presentation was too long/short to keep/get attention of the viewer.
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